South Africans are very tech driven and effortlessly welcome new technologies, but access to such items have always been delayed in the country.
For this main reason, we thought to create a company that provides a solution where consumers can buy the latest electronics and software, on demand.
Since our establishment, Neo Technologies has set out to provide South Africans with the latest and greatest gadgets.
This is also what makes our product offering extraordinary, as our establishment has always evolved around items that are different, hard to find, in demand, and top quality.
The reason why Neo Technologies is able to market and sell items in today’s fast and competitive business environment is because of our online presence, which has played a significant part in our success.
Nowadays many potential customers prefer to spend their time online, rather than in a physical retail store. So, for us, having an online store means we can accommodate a broader range of buyers.
How Neo Technologies stays on top of the latest trends
To further accommodate clients’ needs, Neo Technologies stays on top of the latest developments and trends in the marketplace through online research, as well as by listening to and analysing consumer feedback and requests for new items seen elsewhere in the world.
We also have strategic partners whereby we can buy quantities of products not yet available in SA, and they consolidate and send to us regularly. This enables us to also test the market demand for items, before we look at bulk sales.
Remaining competitive in the midst of obstacles
While Neo Technologies is proficient in staying on top of trends, there are naturally challenges any retailer or company will face.
Obstacles most businesses face include expensive product imports, red-tape around many electronic items from a compliance point-of-view, involving ICASA, and LOAs (Letter of Authority) for electronic gadgets fitted with a plug.
While we have a strong sense to comply with regulations in the industry, regulations remain challenging, as some of our imported items are from the USA and Europe where they have very strict tests and regulations these items need to comply with. Most companies further have to pay licence costs to two separate entities for playing music in stores, and
rent in malls is very costly and adds mainly to the elevated cost of doing business in South Africa.
Despite these challenges, Neo Technologies still succeeds in remaining competitive.
Whether you are a tech geek and as passionate about technology as is, or simply looking for the best electronics for your company, you’ll love what we have to offer.